For over a decade, WhistlePig has been a reputation synonymous with “ultra-premium rye” whiskey. The Vermont-based farm distillery virtually invented the time period in an period when ryes not often bought for greater than $20 a bottle. Now the model has its eyes set on extra classes of brown spirit. Earlier this summer season noticed the arrival of Past Bonded—a single barrel bourbon proofed to 100.1. This week, growth comes by means of acquisition. Prepare for Limavady Irish Whiskey.
The transfer by WhistlePig is a daring one—an impartial American Whiskey firm formally establishing a world portfolio. However Irish spirit is a very auspicious subset to be dipping your toes in, nowadays. Gross sales of whiskey from the Emerald Isle climbed 6.9% between 2019 and 2020, in accordance with the newest information from the Distilled Spirits Council. With complete gross sales eclipsing 5 million instances within the US, it’s been among the many quickest rising classes right here for the higher a part of a decade.
Darryl McNally thinks he can carry it additional into the longer term by digging deep into its previous. The Irish native, and legendary former Bushmills distiller was accountable for resurrecting the Limavady legacy. Seated alongside the River Roe in a bucolic nook of Northern Eire, this historic city humbly holds onto a whiskey-making lineage stretching all the best way again to 1750. McNally was born right here, and appears to make use of his hometown as launchpad for a single barrel expression of the native juice.
“I’ve been working within the Irish whiskey business for a very long time and reclaiming the Limavady whiskey identify has been a long-held dream of mine,” says McNally. “Lastly bringing it to market is already an enormous leap for me however teaming up with a visionary firm like WhistlePig to take action makes it much more thrilling.”
As he waits for the Limavady Distillery to come back on-line, McNally shall be unveiling well-matured barrels of single malt inventory sourced from a famend Irish producer. WhistlePig, in the meantime, will handle bottling and distribution for the nascent model. All of it begins with the debut launch in August. A single barrel, single malt adorned in a child blue label, set to retail for $50. WhistlePig CEO Jeff Kozak sees it as only the start of a good looking friendship.
“I initially met Darryl at an business occasion after which stayed in contact through the years,” Kozak remembers. “After we understood his need to reimagine the class and discovered of his plans to revive Limavady Whiskey, we jumped on the alternative to accomplice with him.”
All it took was a visit to the city of Limavady—and a tour of the historic distillery grounds—and he was bought. Now it’s as much as WhistlePig to do the promoting. With years of craft whiskey bona fides beneath their belt they actually have developed a thirsty viewers. It’s time to see if they’ll carry that success from the farms of Vermont to the fields of Northern Eire.