Quick-form video app TikTok introduced on Thursday that it will triple its time restrict on content material — permitting customers to publish movies as much as three minutes lengthy.
The vastly widespread Chinese language-owned social media platform had beforehand capped movies at one minute.
TikTok’s product supervisor Drew Kirchhoff stated the choice was primarily based on person suggestions and can improve customers’ inventive storytelling talents.
“Over the approaching weeks, we’ll be rolling out the choice to create longer movies to everybody on TikTok, giving our world neighborhood the pliability to movie, add, and edit movies as much as three minutes in size straight inside TikTok,” Kirchoff stated in an announcement.
“With all of the methods our neighborhood has redefined expression in below 60 seconds, we’re excited to see how individuals proceed to entertain and encourage with a number of extra seconds — and a world of inventive potentialities.”
On Wednesday, the video-sharing big introduced that it had eliminated 65 million movies — which equates to lower than one p.c of its complete — within the first three months of 2021 on account of rule violations equivalent to nudity and bullying.
The platform, which immensely widespread amongst youthful generations and youngsters, has revealed transparency reviews since 2019.
