Subway is including greater than 20 new menu objects in a bid to win again lapsed prospects — nevertheless it gained’t be tweaking the tuna.
The “Eat Contemporary Refresh” slated for July 13 — which the struggling sandwich chain mentioned Tuesday is the most important menu replace in its 55-year historical past — gained’t exchange, improve or in any other case alter its “premium 100% tuna” — digging in additional in opposition to a report final month that mentioned lab checks discovered no identifiable tuna DNA in its sandwiches.
“Whereas a lot of Subway’s core protein decisions have been improved as a part of the Eat Contemporary Refresh, one ingredient that doesn’t want an improve is the Subway high-quality, premium tuna,” the corporate mentioned in a press release on its web site.
“Subway sources tuna from main world meals suppliers which have a popularity for working diligently with meals security and high quality specialists to make sure constant, high-quality merchandise at each stage of the availability chain. The 100% wild-caught tuna stays a fan favourite amongst sub lovers.”
The defiant assertion comes after the struggling fast-food big was hit late final month by a New York Occasions investigation that examined the tuna utilized in its sandwiches and located no tuna DNA. The story adopted a January lawsuit during which two prospects in California alleged Subway’s sandwiches used faux tuna.
Subway has constantly pushed again in opposition to the allegations, saying on its web site that “DNA testing is solely not a dependable approach to determine denatured proteins, like Subway’s tuna, which was cooked earlier than it was examined.”
Subway mentioned its new menu revamp, for which all areas will shut down for a full day on July 12 to organize, consists of six new or returning sandwiches, 4 revamped signature sandwiches, two new baked breads — Artisan Italian and Hearty Multigrain — and 11 new components to current menu objects.
“We needed to offer our company extra new and improved flavors,” Subway’s North American president, Trevor Haynes, mentioned in a press release. “Our new culinary crew is delivering monumental updates to your entire core menu … to excited new and returning company.”
As a part of the menu revamp, Subway mentioned it up to date its app and is including a bevy of recent “flashy” spokespeople for a brand new promoting marketing campaign, in accordance with a CNBC report.
The chain has in the meantime confronted a revolt from franchisees who’ve complained about onerous new guidelines, together with necessities to maintain their shops open throughout snowstorms. Franchisees have lengthy complained about promotions that have been too costly or ineffective.
The restaurant’s late founder, Fred DeLuca, was additionally the topic of a scathing report that claims he was frisky with retailer house owners’ wives. That’s on high of different scandals together with the one surrounding former spokesman Jared Fogle, who’s serving a 15-year sentence for baby pornography.