Netflix on Thursday expanded its take care of “Bridgerton” tv producer Shonda Rhimes, including characteristic movies, gaming and reside occasions to its pact along with her firm.
Netflix stated the take care of Rhimes and her Shondaland Media firm would give the streaming platform the chance to “completely produce, stream and distribute characteristic movies in addition to potential gaming and digital actuality content material.”
“The pact presently features a branding and merchandise deal for Shondaland Media content material, which is able to now add reside occasions and experiences,” the corporate stated in a press release.
“Bridgerton,” a contemporary twist on Jane Austen-style historic romance, was an enormous hit for Netflix and three extra seasons have already been ordered.
Rhimes, who additionally created the hit ABC tv exhibits “Gray’s Anatomy” and “Scandal,” was one of many first massive TV producers to be lured to Netflix when she signed a multi-year deal to supply content material for the streaming platform in 2017.
The expanded take care of Netflix will even embrace monetary assist for a variety initiative launched by Shondaland geared toward growing the numbers of girls and folks of colour within the leisure business.
Rhimes stated in a press release she was excited to broaden her relationship with Netflix and praised the corporate for “supporting my artistic imaginative and prescient and exhibiting a continued dedication to the innovation that has made Netflix such a powerhouse.”