If you happen to spot a head-turning mannequin on the streets of NYC, likelihood is Jenna Perry has painted her mane.
At her East Village salon, Jenna Perry Hair, the colorist tends to the tresses of It women Bella Hadid, Jennifer Lawrence and Emily Ratajkowski and extra — and her highlighting handiwork is so in-demand, she’s booked by way of September.
“Individuals say that getting their hair finished at my salon is like being at a cool slumber get together with a bunch of cool women who wish to hold it actual,” Perry, 35, instructed The Put up.
The Rhode Island native, who prices upwards of $600 for full highlights, says her focus is on bringing out her purchasers’ horny facet.
“My favourite factor on the planet is when a woman comes again [after I do her hair], and is like, ‘I acquired laid final evening, and I believe it’s due to my hair,’ ” she stated. “That’s what we would like, we wish to convey out the most effective model of you, but additionally simply improve your options, your private model.”
With desires of being a beautician since she was sufficiently old to make use of the scissors for slicing her Barbie doll’s hair, Perry moved to the Massive Apple after graduating highschool in 2005.
“I labored at a number of salons, assisted at style week, assisted some main stylists,” she stated. “I assumed I needed to be a barber at one level . . . I did wedding ceremony styling. I’ve acquired plenty of methods up my sleeve, however I really like portray hair — that’s my ardour.”
Whereas Perry was working at downtown salon White Rose Collective in 2018, she acquired a message on Instagram from Jen Atkin, an LA-based hairstylist well-known for doing the hair of the Kardashian-Jenners. May Jenna colour Bella Hadid’s hair in NYC earlier than the Victoria’s Secret style present?
Perry headed to Hadid’s home, gave the mannequin a wealthy, chocolate brown ‘do and the remaining is hair historical past. Since then, Hadid’s been considered one of her most constant purchasers, experimenting with vibrant blond, creamy caramel and even a daring Y2K “E-Lady”-inspired look that went viral this previous fall: electrical purple and orange items on the entrance of her mane.
However dangers like that polarizing model are what attracts well-known faces to Perry: “As soon as I broke out of my shell and located that confidence and was unapologetic — like, I’m gonna do what I suppose appears good — that’s when all people began coming to me,” she stated.
Along with her mannequin purchasers in thoughts, Perry opened her personal spot, Jenna Perry Hair — nicknamed “JPH” — on Ninth Avenue throughout New York Trend Week in September 2019. “My women and I had been scrubbing the flooring till the day style week began,” she stated.
The work was value it: The primary gal to strut by way of her doorways was Victoria’s Secret mannequin Martha Hunt.
“She wanted to get her hair touched up as a result of she had a present,” Perry stated. “Issues simply skyrocketed from there.”
Now, she counts practically a dozen boldface names as regulars, together with stylish actors Chloë Sevigny and “Stranger Issues” star Millie Bobby Brown, Sports activities Illustrated Swimsuit mannequin Emily Di Donato, actual property mogul Barbara Corcoran, and has a partnership with Monday hair care, a Kiwi cool-girl model which simply launched within the US.
Perry and her employees ask incoming purchasers to ship in an image of their hair, in addition to a snap of their hair-color idol, which, as a rule, is considered one of Perry’s purchasers — her Instagram web page is like Pinterest for her clients, she stated. From there, the artful cosmetologists curate a customized colour palette.
Doing the ‘dos of probably the most dynamite women of the day comes with the perk of connecting with every of them on a private stage.
“I positively love speaking with my women and giving them good recommendation whereas they’re getting their hair finished,” she stated.
“For the reason that pandemic, Bella and I’ve been sharing plenty of meditation ideas that assist us keep centered and grounded.”
And as for the most well liked hair traits of the summer season? Perry says it is dependent upon the lady.
“My purchasers are actually embracing their pure colour and simply including some further like to create that glow in [the] pores and skin,” Perry stated, including that she hopes to get her fingers on Hailey Bieber’s hair someday quickly.
“Then there are the purchasers who wish to be vibrant kickass purple and simply wanna be the focus.”