PETALING JAYA, Malaysia, July 7 – When Malaysian mom Hadijah Neamat was struggling to manage through the coronavirus lockdown, she hung a scrap of white material outdoors her window in a plea for assist.
The #benderaputih (white flag) marketing campaign has gained momentum on social media in a bid to encourage individuals to assist others in misery throughout a protracted lockdown in Malaysia.
Certainly, shortly after Hadijah, 73, put up the flag a neighbor got here by to supply her meals and different gadgets.
“I believed it might be outsiders who would come to assist, like rich individuals or ministers or essential individuals,” mentioned Hadijah, who lives in a densely populated district of Petaling Jaya in Selangor state close to the capital, Kuala Lumpur. “However they mentioned ‘We’re neighbors. If somebody places up a white flag, in fact we must be involved’,” she added, saying she was stunned by the act of generosity on her doorstep.
Hadijah’s husband, Mohd Rusni Kahman, 59, has a incapacity and has not been in a position to work since dropping his job final yr.
“Generally I simply stare into area… If I don’t have work, what’s going to I do? I can’t simply depend on my son,” he mentioned.
Malaysia has reported greater than 785,000 circumstances of COVID-19, the third-highest tally in Southeast Asia and has been in lockdown since June 1.
The pandemic has put a specific pressure on low-income households, with stories of many compelled to ration meals.
In response to the white flag marketing campaign, neighbors, companies, politicians and even celebrities have stepped in to donate.
“It takes plenty of braveness (to show the white flag)… As a result of it’s truly telling everybody that you simply… can’t handle,” lawmaker Maria Chin Abdullah instructed Reuters.
“However I feel I take it positively – it’s one thing that this nation truly wants as a result of we are able to’t cowl all people. So it’s good that… you point out that you simply want assist and we’ll come to you,” she mentioned.